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BIG CHANGES ON THE MENU AT PIZZA HUT.
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- Author(s): Morrison, Maureen
- Source:
Advertising Age. 11/17/2014, Vol. 85 Issue 23, p1-1. 1p.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
The article reports on the decision by restaurant chain Pizza Hut (PH) to overhaul its brand that includes its logo, uniforms and menu in an attempt to lure and connect with the millennial generation in the U.S. Topics covered include the changes in the menu including the offering of 10 crust flavors and the addition of specialty recipes and a comparison of the 2013 market share of pizza restaurants Domino, Little Caesars, Papa John's and PH.
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