How Digital Retailing Could Roil Local Media.

The article discusses the effect of digital retailing on publishers and other local media companies over as mobile enabled commerce is projected to increase in to nearly 113.6 billion U.S. dollars by 2017. Topics discussed include local retailers diverting a greater portions of their budgets away from the traditional print and broadcast media and the development of almost every major retailer of an app to help consumers organize their shopping excursions, make payments and earn loyalty rewards.