IN THE NAME OF RESPONSIBILITY.

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  • Author(s): Beirne, Mike
  • Source:
    Brandweek. 5/12/2003, Vol. 44 Issue 19, p32. 5p. 3 Color Photographs.
  • Additional Information
    • Subject Terms:
      CONFLICT of interests; ALCOHOLIC beverage industry; ALCOHOL drinking
    • Abstract:
      Explores the conflict of interest issue regarding the efforts of the alcoholic beverage industry to prevent consumption and promote responsible drinking of alcohol. Public opinion on the advertisements of alcoholic beverage makers to prevent underage drinking; Impact of the 'drink responsibly' messages on alcoholic beverage brands; Questions on the credibility of the alcoholic beverage industry.