The impact of a family planning multimedia campaign in Bamako, Mali.

Publisher: John Wiley & Sons Ltd Country of Publication: United States NLM ID: 7810364 Publication Model: Print Cited Medium: Print ISSN: 0039-3665 (Print) Linking ISSN: 00393665 NLM ISO Abbreviation: Stud Fam Plann Subsets: MEDLINE

Publication: Malden, MA : John Wiley & Sons Ltd
Original Publication: New York, Population Council.

Developing Countries* ; Health Education* ; Health Knowledge, Attitudes, Practice* ; Mass Media*; Family Planning Services/*statistics & numerical data; Adolescent ; Adult ; Birth Rate ; Contraception/statistics & numerical data ; Female ; Humans ; Infant, Newborn ; Islam ; Male ; Mali ; Middle Aged ; Pregnancy ; Religion and Sex

An integrated multimedia campaign featuring family planning messages saturated the 900,000-person city of Bamako, Mali, for three months during the spring of 1993. With traditional theater and music, family planning messages were repeatedly broadcast on radio and television that conveyed information about modern contraceptive methods, the need for male sexual responsibility, the health and economic advantages of family planning, the need for communication between spouses, and that Islam, the predominant faith of Mali, does not oppose family planning. A separate sample pretest-post-test quasi-experimental research design was used to evaluate the effects of the campaign and exposure to specific messages on changes in contraceptive knowledge, attitudes, and practice. Results indicate a high level of exposure to and agreement with the messages. A dramatic drop was found in the proportion of men and women who believe that Islam opposes family planning. Logistic regression results indicate that contraceptive knowledge and use and more favorable attitudes toward family planning are positively associated with intensity of exposure to the project interventions, after controlling for relevant variables.

Indexing Agency: PIP Local ID #: 140193. Indexing Agency: POP Local ID #: 00284430.
Keywords: Africa; Africa South Of The Sahara; Attitude*; Behavior; Broadcast Media; Communication; Contraception; Contraceptive Usage*; Demographic Factors; Developing Countries; Economic Factors; Family Planning*; Folk Media*; French Speaking Africa; Husband-wife Communication*; Iec*; Interpersonal Relations; Islam*; Knowledge*; Mali; Marketing; Mass Media; Organization And Administration; Partner Communication; Population; Population Characteristics; Program Activities; Programs; Promotion*; Psychological Factors; Radio*; Religion; Summary Report*; Television*; Urban Population*; Western Africa
Note: TJ: STUDIES IN FAMILY PLANNING.
Local Abstract: [PIP] According to the Demographic and Health Surveys conducted in Mali in 1987 and 1995-96, the current use of any form of contraception among currently married Malian women increased from 5% to 7% during the period between the 2 surveys. Family planning messages were disseminated throughout Bamako through radio and television for 3 months in a spring 1993 information, education, and communication (IEC) campaign. With traditional theater and music, family planning messages were repeatedly broadcast on radio and television to convey information about modern contraceptive methods, the need for male sexual responsibility, the health and economic advantages of family planning, the need for spouses to communicate with each other, and that Islam, the predominant religious faith of Mali, does not oppose family planning. Impact evaluation found a high level of exposure to and agreement with the campaign messages. The campaign also led to a dramatic decline in the proportion of men and women who believe that Islam opposes family planning. Logistic regression results indicate that contraceptive knowledge and use and more favorable attitudes toward family planning are positively associated with the intensity of exposure to the project interventions, after controlling for relevant variables.

Date Created: 19981028 Date Completed: 19990126 Latest Revision: 20181201

20221213

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