Retailing in the Middle East the Maui Jim way.

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    • Abstract:
      The article discusses issues related to competitiveness related to sunglasses industry in Dubai, United Arab Emirates (UAE). Topics discussed include nature of retailing in the region and factors affecting it, information on various sunglasses business firms and consumer behaviour in the region. According to Osama Irshaidat, manager of sunglass retailer Dubai Optical, consumers want quality sunwear regardless of price ands so brand is much preferred.