Fcc may force capioning of ads.

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  • Author(s): FitzGerald, Nora
  • Source:
    Adweek Western Edition. 06/23/97, Vol. 47 Issue 25, p57. 1/4p.
  • Additional Information
    • Subject Terms:
      FILMS for the hearing impaired; ADVERTISING
    • Abstract:
      Reports that the Federal Communications Commission is close to adopting a rule that national advertisers use closed captions on all of their advertisements. Proposed date for voting on the proposal; Likelihood of the rule taking effect; Comments from Hal Shoup, vice president of the American Association of Advertising Agencies.