Give it to me direct.

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  • Source:
    Potentials in Marketing. May97, Vol. 30 Issue 5, p21. 2/3p.
  • Subject Terms:
    *MARKETING
  • Additional Information
    • Subject Terms:
      ROGERS, Martha
    • Abstract:
      Presents an interview with noted marketer Martha Rogers. Applications of one-on-one marketing; Comparison with database marketing; Expenses incurred in individualizing mail pieces.