WHAT TOUCH POINTS COULD BE IDENTIFIED BY A CUSTOMER OF THE LEISURE, RECREATION OR TOURISM SERVICE?

The specifics of the leisure, recreation and tourism services is analysed in the article on the viewpoint of these services customer. The similarities and the differences of their values, motives to use a service, describing the specifics of the behaviour of the customer, the expression of commerciality, the assortment and the package, other points of the leisure, the recreation and the tourism service are identified on the ground of the scientific literature analysis and synthesis. The survey results showed the differences and the similarities in the factors influencing the consuming of the leisure, the recreation and the tourism service, motives to use, an urgency of separate the motivators of a customer, their value appreciated, that's enables the leisure, tourism and recreation suppliers to think about the promoting and positioning their provided services, presenting it to the consuming market. [ABSTRACT FROM AUTHOR]

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