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Facebook’s New Privacy Mascot: The Zuckasaurus.

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Author(s): BILTON, NICK (AUTHOR)
Source:
New York Times. 5/23/2014, Vol. 163 Issue 56510, pB1-B1. 1/9p. 1 Color Photograph.

Additional Information
- Subject Terms:
  FACEBOOK (Web resource); INTERNET privacy; MASCOTS; CARTOON characters; META Platforms Inc.; ONLINE social networks; DINOSAURS
- Abstract:
  The article discusses online social networking company Facebook's introduction of a service aimed at checking users' privacy settings in order to increase user awareness of privacy options as of May 22, 2014, highlighting the company's use of a cartoon dinosaur to remind users of their privacy settings. Topics addressed include responses to other technology companies' uses of cartoon mascots, as well as Facebook's testing of other mascots before deciding on the dinosaur.

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