Life stages of the mature market.

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  • Author(s): Moschis, George P.
  • Source:
    American Demographics. Sep96, Vol. 18 Issue 9, p44. 5p. 1 Color Photograph, 1 Diagram.
  • Additional Information
    • Subject Terms:
      CONSUMER behavior; OLDER people
    • Subject Terms:
      UNITED StatesReport Available
    • Abstract:
      Focuses on the consumer behavior of older Americans. Role of the aged's outlook in life on their consumer attitudes; Classification of older adults into four groups based on the amount and type of aging they have experienced; Healthy indulgers' valuing of both convenience and personal service; Impact of the changes in the norms on older people's self-esteem.