Izzy and the party people.

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  • Additional Information
    • Subject Terms:
      GEORGIA; ATLANTA (Ga.); UNITED States
    • Abstract:
      Looks at the merchandising aspects of the 1996 Olympic Games in Atlanta, Georgia as it witnessed by the authors. Why Izzy the Olympics mascot is conspicuously absent from the festivities; Scope of pin trading; Etiquette for pin trading; Cost of seats at some events and the sales practices of scalpers; The lack of foot traffic through Atlanta's Sweet Auburn Avenue; Popularity of the Olympic Village's bowling alley.