The big-money man.

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  • Additional Information
    • Subject Terms:
      GEORGIA; ATLANTA (Ga.); UNITED States
    • Subject Terms:
      POUND, Dick
    • Abstract:
      Looks at the upcoming 1996 Summer Olympic Games in Atlanta, and the role that Dick Pound has played in the financing and selling of the games. Pound's role in sealing a multi-year deal with the NBC network; How prepartions for the Olympic Games have been financed; Pound's overseeing of sponsorship deals with the likes of Kodak and Xerox; Number of official sponsors; Levels of sponsorships for Olympic Games.