Describing the new product adoption behavior of countries using a new product growth model.

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  • Author(s): Dowling, Grahame R.
  • Source:
    Behavioral Science. Oct90, Vol. 35 Issue 4, p269. 12p. 3 Charts, 8 Graphs.
  • Additional Information
    • Subject Terms:
      SOCIAL systems; NEW product development
    • Abstract:
      Describes and illustrates a technique for comparing the behavioral characteristics of large social systems. Cross-cultural diffusion patterns; Behavioral foundations of new product diffusion; Estimation of the Bass model; Estimated diffusion parameters; Comparison of adopter distributions.