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  • Source:
    Chain Store Age. Jan96 Section 3, Vol. 72 Issue 1, p32. 5p. 1 Diagram.
  • Additional Information
    • Subject Terms:
      COOPERS & Lybrand LLP; BRI-Mark (Company); CUSTOMER services
    • Abstract:
      Looks at how Bri-Mark Company analyse and put into action the information compiled by Coopers & Lybrand Consumer Enhancement and Development (CED) team. Specific areas identified; Setting priorities; Tailoring merchandise to key markets and customer segments; Repositioning the concept with the consumer. INSETS: Putting CED to work.;CED Knowledgebase marketing..