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LULU DOLLARS UP FOR GRABS.
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- Author(s): Lunan, Charlie
- Source:
SGB. Feb/Mar2014, Vol. 47 Issue 2/3, p28-29. 2p.
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- Additional Information
- Subject Terms:
- Subject Terms:
- Abstract:
The article reports on the business model of Lululemon Athletica Inc. and discusses how its founder Chip Wilson reshaped the way women's athletic apparel is designed, marketed and sold. It is informed that the firm is trying to recover from a disastrous 2013. It is reported that a vertical business model is adopted to keep control over the customer experience. It is informed that the model gave the firm complete control over retail pricing and merchandizing.
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