MARKETING LIBRARY MOBILE RESOURCES. (cover story)

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    • Subject Terms:
      WASHINGTON (D.C.)
    • Abstract:
      The article discusses the process of creating an application (app) store or app store for an institution to market applications or apps in visually appealing style. Particular focus is given the unique app store for the Himmelfarb Health Sciences Library at George Washington University. It cites the actual building of the app store for the library, the process of linking the app store to target mobile users, and the use of the app store to connect users to mobile database apps and websites.