Pizza Hut topping its rivals. (cover story)

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      PIZZA Hut Inc. ; DOMINO'S Pizza Inc. ; LITTLE Caesar Enterprises Inc. 048082747
    • Abstract:
      Reports on the growth of Pizza Hut as it tops all the categories by overtaking Dominos' and Little Ceasars Pizza as the top delivery chain and carry-out chain respectively besides being the top dine-in chain. Details of the market share of the three food chains; Brief on the advantages of the launch of stuffed-crust pizzas by Pizza Hut and test-marketing of same by Little Ceasars Pizza; Account of media spending by the three food chains.