PART III: BEHAVIORAL ANALYSES: 30. SPENDING FOR GOODS VS. EXPERIENCES.

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  • Additional Information
    • Subject Terms:
      CORNELL University ; HARVARD University
    • Subject Terms:
      HAPPY Money: The Science of Smarter Spending (Book : Dunn & Norton)
    • Abstract:
      The article presents an overview of research studies conducted on a shift in consumers' spending from goods to experiences. It cites the book "Happy Money: The Science of Smarter Spending" by Elizabeth Dunn and Michael Norton. It highlights the five principles that make spending a rewarding experience for customers. An overview of research conducted at the Cornell University and Harvard University on consumer response to purchasing experiences compared to material goods is also presented.