THE RITUALISTIC AND PRAGMATIC BASES OF POLITICAL CAMPAIGN DISCOURSE.

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    • Subject Terms:
      UNITED States
    • Abstract:
      Discusses the role of pragmatic calculations in the construction of campaign discourse. Backdrop against which the public can work out its tensions; Dual constraints on campaign discourse in the U.S. elections of 1976; Analysis of statements made by candidates during the primaries; Limitations that are imposed on the discourse in any election by the complementary sets of ritualistic and pragmatic constraints.