Google Introduces Content-Targeted Advertising Service .

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  • Source:
    Information Today. Apr2003, Vol. 20 Issue 4, p56. 1/4p. 1 Color Photograph.
  • Additional Information
    • Subject Terms:
      GOOGLE Inc.; WEBSITES; INTERNET advertising; INTERNET marketing; ELECTRONIC commerce; INTERNET searching
    • Abstract:
      Google announced a new content-targeted advertising service that extends advertiser reach and makes Web pages more useful by replacing untargeted ads with relevant, sponsored links. Google identifies the meaning of a Web page and then automatically serves relevant ads. This extends advertiser reach, provides users with highly relevant ads, and enables Web site publishers to monetize content pages. Content-targeted ads also appear on Google Groups, Google's search site for online newsgroups.