Choice Architecture: A Tool for Ratcheting Up Benefit and Wellness Results.

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  • Author(s): Parmenter, Eric M.
  • Source:
    Benefits Magazine. Feb2014, Vol. 51 Issue 2, p14-19. 6p.
  • Additional Information
    • Subject Terms:
      ARCHITECTURE; DECISION making; BEHAVIORAL economics; ALTRUISM; CONSUMERS
    • Abstract:
      The article presents information on choice architecture, which is the positioning of choices in such a way that it influences the decision in a direction as of February 2014. Topics discussed include behavioral economics, which is study that examines how nonrational factors like emotion or altruism influence economic choices of a consumer, the book "Nudge" by Richard Thaler and Cass Sunstein, and the status quo bias.