The irresistible customer questionnaire.

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  • Author(s): Bianchi, Alessandra
  • Source:
    Inc.. Nov94, Vol. 16 Issue 12, p97. 3p. 1 Color Photograph, 1 Diagram.
  • Additional Information
    • Subject Terms:
      KIDSOFT Inc.; QUESTIONNAIRES
    • Abstract:
      Introduces KidSoft Inc., publishers of a quarterly magazine and CD-ROM for children aged 4-14, and discusses their fill-in the blank format questionnaires which use the Mad Lib model to make it fun for kids and a source of marketing data for the company. `Club Kidsoft's articles; How the engaging format also attracts the attention of parents and teachers.