Going virtual.

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  • Author(s): Sharkey, Betsy
  • Source:
    Adweek Western Edition. 5/16/94, Vol. 44 Issue 20, p28. 7p. 5 Color Photographs.
  • Additional Information
    • Subject Terms:
      TBWA/CHIAT/DAY Inc.; VIRTUAL reality
    • Abstract:
      Focuses on the launching of a virtual reality office at Chiat/Day Incorporated. Benefits to the company; Business opportunities; Technical issues; Technological challenges; Feedback from company executives.