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Author(s): Houghton, Richard
Source:
PRWeek (London); Dec2013, p36-36, 1p
Subject Terms:
ADVERTISING campaigns; PUBLIC relations firms; TRENDS; RECESSIONS; PROFESSIONAL fees; OPERATING costs

Additional Information
- Abstract:
  The article comments on the impact of launching media campaigns on the perceived value for public relations (PR) companies. Topics covered include the trend in PR sector's margins, impact of global recession on the company and effect on their client base. Also mentioned are the overall fee income reported by the top PR firms in the country and the growth in their spending.

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