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Why there are so many jewelry ads on NFL football.
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- Author(s): Bulik, Beth Snyder
- Source:
Advertising Age. 12/9/2013, Vol. 84 Issue 43, p10-10. 1p.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
The article discusses television advertisements for jewelry shown during National Football League (NFL) games as of December 2013. Topics include content marketing, jewelry spending, wedding jewelry marketing and sales, and target marketing. Comments from Matt Coen, president of software-platform-promotions company Second Street, and Denise Favorule, executive Vice President of national enterprise at wedding website TheKnot.com, are included.
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