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West Ashley Library
9 a.m. - 7 p.m.
Phone: (843) 766-6635
Folly Beach Library
9 a.m. - 5:30 p.m.
Phone: (843) 588-2001
Edgar Allan Poe/Sullivan's Island Library
Closed for renovations
Phone: (843) 883-3914
Wando Mount Pleasant Library
9 a.m. - 8 p.m.
Phone: (843) 805-6888
Village Library
9 a.m. - 6 p.m.
Phone: (843) 884-9741
St. Paul's/Hollywood Library
9 a.m. - 8 p.m.
Phone: (843) 889-3300
Otranto Road Library
9 a.m. - 8 p.m.
Phone: (843) 572-4094
Mt. Pleasant Library
9 a.m. - 8 p.m.
Phone: (843) 849-6161
McClellanville Library
9 a.m. - 6 p.m.
Phone: (843) 887-3699
Keith Summey North Charleston Library
9 a.m. - 8 p.m.
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John's Island Library
9 a.m. - 8 p.m.
Phone: (843) 559-1945
Hurd/St. Andrews Library
9 a.m. - 8 p.m.
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Miss Jane's Building (Edisto Library Temporary Location)
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Dorchester Road Library
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John L. Dart Library
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Phone: (843) 722-7550
Baxter-Patrick James Island
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Phone: (843) 795-6679
Main Library
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Phone: (843) 805-6930
Bees Ferry West Ashley Library
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Mobile Library
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An `effectiveness yardstick' to measure public relations success.
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![loading](/sites/all/modules/hf_eds/images/loading.gif)
- Author(s): Lindenmann, Walter K.1
- Source:
Public Relations Quarterly. Spring93, Vol. 38 Issue 1, p7. 3p. 1 Black and White Photograph, 1 Diagram.- Subject Terms:
- Source:
- Additional Information
- Abstract: The article presents information about "Public Relations Effectiveness Yardstick." It is a two-step process: first, setting public relations objectives and then determining at what levels one wishes to measure public relations effectiveness. When one stops and think about it, no one can really measure anything unless they first figure out exactly what it is they are measuring that something against. So, to begin, ask oneself, what are the goals or objectives of the public relations (PR) program? What is the PR program or activity seeking to accomplish? In public relations, what one is are trying to accomplish usually falls into one of these four categories, he, or his organization, is trying to get certain messages, themes, or ideas out. He would like these messages or ideas distributed to certain key or target audience groups. He envision distributing these messages to his target audiences via certain pre-selected or specific communications channels - perhaps through the media, by word-of-mouth or by using a direct mail approach and, ultimately, for what he says, for how he say it and to whom, there are certain short-term or long-term ends or objectives he is interested in accomplishing. Based on how and what he says and does, he would like those who reach to respond in a certain way.
- Abstract:
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