Own Black Friday The AMA Way.

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    • Subject Terms:
      UNITED States
    • Abstract:
      The article reports that the American Music Awards (AMA) is ranked 30th in the Maximum Exposure survey which ranks the music platforms that offer the highest audience exposure in 2013. It discusses the way the event helps bring exposure to industry performers who are also on the running for the succeeding year's Grammy Awards. It also mentions that organizers' decision to move the awards show from January to November has resulted in increasing the significance of the AMA.