Taking On THE RISK.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      UNITED States
    • Abstract:
      The article focuses on the challenges facing venue managers in the U.S. to bring back shows to their venues amidst the compression of the touring industry to primarily major markets. To reduce unbooked nights, some venues are taking on the promoter or co-promoter risk, communicating directly with agents. Information is provided on how the impact of festivals buying loads of talents and major market only touring exacerbate the situation.