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Let's Hope the Xbox One's Kinect Camera Is Never Used for Targeted Advertising.
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- Author(s): Peckham, Matt
- Source:
Time.com. 10/9/2013, p1-1. 1p. 1 Color Photograph.
- Additional Information
- Subject Terms:
- Abstract:
The article discusses the potential use of a motion sensing input device, called Kinect, in the Xbox One video game console from computer software company Microsoft for targeted advertising. Topics include comments from Microsoft's marketing director Yusuf Mehdi on Microsoft and advertising, comments from director of product planning Albert Penello in response to Mehdi's comments, and consumers' attitude toward behavioral tracking and targeted advertising,
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