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Fandom as a mode of second production: active audienceship of the rising shadow.
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- Author(s): Taalas, Saara L.; Hirsjärvi, Irma
- Source:
International Journal of Management Concepts & Philosophy; 2013, Vol. 7 Issue 3, p245-262, 18p- Subject Terms:
- Source:
- Additional Information
- Abstract: Looking and visuality imply an audience. The aim of this paper is to open audience's passive role as a communicative receiver for discussion. The paper will focus on the productive practices of a digital fandom network of science fiction and fantasy genre literature. It connects Walter Benjamin's notions of the afterlife of texts and the translator's task (1924, 1936) to fandom as a productive network (Fiske, 1992; Jenkins, 1992). The empirical analysis draws from an ethnographic study of a Finnish science fiction and fantasy literature fandom Rising Shadow digital network, www.risingshadow.net. The analysis illuminates how networked exchanges produce translation zones and loving closeness as a form of afterlife of genre texts facilitating learning, accumulation of expertise within fandom network, and even professional development that is linked to commercial publishing and fan production in media. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of International Journal of Management Concepts & Philosophy is the property of Inderscience Enterprises Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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