OSOBOWOŚĆ CZYNNIKIEM WARUNKUJĄCYM ZACHOWANIA KONSUMENTÓW NA RYNKU. (Polish)

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  • Additional Information
    • Alternate Title:
      PERSONALITY AS A FACTOR WHICH DETERMINES CUSTOMER BEHAVIOURS IN A MARKET. (English)
    • Abstract:
      The paper deals with determinants of customer behaviours in a market. The essence of customer behaviours, their types and specificity have been defined. Analysis of customer behaviours has been considered in relation with customer personality. Definition of personality has been provided. Selected types of costumer personality and their features which determine customer behaviours have been studied. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Artykuł poświęcony jest uwarunkowaniom zachowań konsumentów na rynku. Zdefiniowano w nim istotę zachowań konsumenckich, zaprezentowano ich typy oraz omówiono ich specyfikę. Analizę uwarunkowań zachowań konsumenckich sprowadzono do osobowości konsumenta. Zdefiniowano istotę osobowości oraz skoncentrowano się na wybranych typach osobowości konsumentów oraz jej cechach jako determinantach zachowań konsumenckich. [ABSTRACT FROM AUTHOR]
    • Abstract:
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