HOW WELLS FARGO HAS EVOLVED ITS MARKETING TO FIT A LARGER FOOTPRINT.

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  • Additional Information
    • Subject Terms:
      WELLS Fargo & Co. 006962435 WFC
    • Subject Terms:
      MOLDAFSKY, Jamie
    • Abstract:
      The article focuses on Jamie Moldafsky, Chief Marketing Officer (SMO) of banking industry company Wells Fargo. Moldafsky states that the company's marketing department will also be involved in new product development and customer relations. Moldafsky's role in managing social media for Wells Fargo is discussed. Wells Fargo's relationships with advertising agencies are examined.