Unlocking The Power Of Your Brand.

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  • Additional Information
    • Subject Terms:
      DILENSCHNEIDER, Robert; MARKETING; DEMOCRACY; ISLAM; ISLAM & culture; CULTURE
    • Abstract:
      Presents a speech delivered by Robert L. Dilenschneider of The Dilenschneider Group to the 2002 Corporate Image Conference in London, England about branding in the marketplace. Discussion of branding ideas such as Western democracies in the Islamic world; How the West has come across as arrogant and greedy in movies, magazines and books; View that the Muslim world has not effectively communicated their culture to the U.S.