LAS LLAVES POLVO: ¿REINVENTARSE O MORIR?

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Alternate Title:
      Las Llaves powder detergent: Remake or death?
    • Subject Terms:
      LAUNDRY equipment; SOAP; DETERGENT industry; BUSINESS success; CORPORATE turnarounds; BUSINESS conditions; MARKETING
    • Subject Terms:
      VENEZUELA
    • Abstract:
      Los nuevos propietarios del jabón Las Llaves exigían reinventar el producto y superar varios retos: ser asequible para los consumidores de bajos ingresos y atraer a las nuevas generaciones de consumidores. INSET: Untitled. [ABSTRACT FROM AUTHOR]
    • Abstract:
      The new owners of Las Llaves demanded remaking the product and overcoming several challenges: affordability for low-income users, and attract new generations of consumers. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Debates IESA is the property of Instituto de Estudios Superiores de Administracion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)