What The 'Market' Will Bear: Callousness.

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  • Additional Information
    • Subject Terms:
      SAN Francisco (Calif.); CALIFORNIA; UNITED States
    • Abstract:
      Reports on the Marin Cancer Project's two-spot campaign directed by Jeff Goodby, partner/creative director at Goodby, Silverstein & Partners, San Francisco, California. Objective of the campaign; Title and plot of the spots; Members of their campaign team.