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The other side of sustainable innovation: is there a demand for innovative services?
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- Author(s): Anttonen, Markku ; Halme, Minna1 ; Houtbeckers, Eeva1 ; Nurkka, Johanna1
- Source:
Journal of Cleaner Production. Apr2013, Vol. 45, p89-103. 15p.- Subject Terms:
- Source:
- Additional Information
- Abstract: Abstract: As one prominent form of sustainable innovation, eco-efficient services have been promoted as a promising way towards more sustainable societies. However, they have not turned into reality as expected. This paper argues that one of the primary reasons for the slow market penetration of eco-efficient services is the mismatch between customers’ needs and service providers’ offerings. While previous research has predominantly focused upon a variety of aspects of existing or potential eco-efficient service concepts, there is hardly any systematic research on customer needs for innovative eco-efficient services. In order to start to bridge the knowledge gap, we investigate such customer needs through the analysis of interview and survey data obtained from over 300 potential customer companies in Finland, most of which operate either in the EU or globally. The paper discusses what kinds of eco-efficient services customers need and under what conditions, and which barriers hinder the use of eco-efficient services by business customers. The customer companies desire material efficiency services for managing side streams and non-core processes. They primarily seek cost and broader business-efficiency improvements from these services, and find that service providers should be able to construct a clear business case when marketing services. Finally, although there are material efficiency services in the market, customer companies find they are not being marketed actively. [Copyright &y& Elsevier]
- Abstract: Copyright of Journal of Cleaner Production is the property of Elsevier B.V. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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