Time to 'PIN' Your Bank?

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      PINTEREST (Web resource)
    • Abstract:
      The article presents advice for the use of the online social marketing website Pinterest for bank marketing. It is noted that the majority of the site's users are female, which is a target marketing audience for consumer-oriented community banking advertising campaigns. Other topics include developing Pinterest content based on the interests of community users, adding a link to Pinterest on the bank website, and attracting customers by offering useful financial information.