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  • Additional Information
    • Subject Terms:
      MEEKER, Mary, 1959-
    • Abstract:
      The article focuses on the growth of mobile consumers and the amount of time they spend on mobile devices, which significantly outpaced the amount of mobile advertising. It discusses the report by Mary Meeker entitled "Internet Trends," which explores how mobile communication system has revolutionized consumer behavior and how marketers can benefit from the growing audience. It explores the growing popularity of tablets and the growth in Apple iPad purchases.