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Comics-Inspired Cars Fuel Anti-Hunger Campaign.
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- Author(s): Kulicke, Heidi
- Source:
Orange County Business Journal. 11/12/2012, Vol. 35 Issue 46, p62-62. 1/2p.
- Subject Terms:
- Additional Information
- Subject Terms:
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- Abstract:
The article offers news briefs related to media and marketing in California. The partnership between Kia Motors America Inc. and DC Entertainment Inc. aims to promote the superhero-themed anti-hunger campaign, We Can Be Heroes of the Burbank comic book company. A rebranding strategy is developed by INK to help Strategic Storage Trust Inc. A smartphone application has been released by Visit Newport Beach Inc.
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