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An interview is presented with Susan Bergen-Painter, Chief Marketing Officer (CMO) of Susquehanna Bank of Lancaster, Pennsylvania. Bergen-Painter discusses marketing of community banks where she had been the only marketing employee. She says that bank marketing has become a more strategic function for bank management. Bergen-Painter states that advertising has become a less dominant part of bank marketing in the 2st century. INSET: Next Year's ABA School of Bank Marketing and Management Will....