Strong July Comps Boost Hopes For B-t-s.

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    • Subject Terms:
      GAP Inc. 048626915 GPS; J.C. Penney Co. Inc. JCP
    • Abstract:
      The article explores how unexpectedly strong retail sales in July 2012 has improved the sales forecast for U.S. retail stores during the 2012 back-to-school (BTS) season. Topics include how the July sales increased the Standard & Poor's (S&P) Retail Index more than two points, how retailer The Gap Inc. managed strong sales through colorful merchandise and promotions, predictions for the future of struggling department store J.C. Penney Co. Inc., and the importance of fashion merchandising.