IS THE BRANCH DOOMED?

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  • Additional Information
    • Subject Terms:
      KING, Brett
    • Abstract:
      An interview is presented with banking consultant Brett King on the future of branch banking. Topics discussed include the effect of electronic commerce and mobile banking on branch banks, what a decline in branch banking will mean for the future of bank advertising, and the need for behavioral analytic skills in bank marketing in order to analyze and predict consumer trends. INSET: Want to Hear More of Brett King's Forecasts?.