The Subtle Power of Hidden Messages.

The article focuses on effect of subliminal advertising on one's behavior. Marketing researcher James M. Vicary showed in an experiment that sale of drinks increased in theater if messages like drink coca-cola were displayed frequently. Anthony G. Greenwald of the University of Washington, proved that self-help cassette tapes that held subliminal tips did not have any effect on self-confidence. A study reveals that fatigued people are more likely to be affected by such advertising.