ABC, McD's team up to launch fall season.

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    • Subject Terms:
      ABC Television Network ; MCDONALD'S Corp. MCD
    • Abstract:
      The article reports on the partnership of ABC Television Network with McDonald's Corp. for the marketing effort to launch the ABC Happy Hour programming block. The agreement is separate from McDonald's 10-year corporate alliance with ABC parent Walt Disney Co. The partnership involves four television promotions for a sweepstake trivia contest printed on McDonald's tray liners. The deal does not involve advertising income for ABC but its value is estimated to be $30 million.