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  • Additional Information
    • Subject Terms:
      MIDDLE East; NORTH Africa
    • Subject Terms:
      HAJJ, Walid; ABBOTT, Jeff
    • Abstract:
      The article discusses the growth of North American franchises in the Middle East and North African region (MENA). The article examines reasons why franchising has become popular including a mall culture, high amounts of disposable income, and an expatriate population. Businessmen Walid Hajj and Jeff Abbott discuss the area's political situation, laws concerning business, and markets as well as brands such as Cinnabon, Zaatar w Zeit, and Moe's Southwest Grill.