'Fighting' Spirit.

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  • Additional Information
    • Subject Terms:
      SOUTH Bend (Ind.); ELKHART (Ind.); INDIANA
    • Subject Terms:
      NIELSEN Media Research Inc.
    • Abstract:
      The article focuses on the state of the broadcasting industry in South Bend-Elkhart, Indiana. It states the liveliness of the local news setting in the country despite the drop in rankings of television (TV) homes based on Nielsen Media Research Inc.'s data. It mentions the household ratings of various networks including WSBT, which leads the race, WNDU and WSJV, a Fox Broadcasting Co. affiliate. Sally Brown of WSBT says that the company prospers due to industry's trust and local focus.