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Foreign flavors, mainstream taste.
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- Author(s): Williamson, Debra Aho
- Source:
Advertising Age. 7/8/2002, Vol. 73 Issue 27, SPECIAL REPORT ps-2-s-4. 2p. 3 Color Photographs.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
Discusses changes in food marketing strategy in light of the census showing a dramatic rise in the Hispanic and Asian populations in the United States. Idea that food and restaurant marketing expanded to reach Hispanics and Asians and for general marketing included new flavors; Data on various ethnic groups, including white and black; Efforts of Gatorade Co. and others to market more directly to Hispanics; Outlook for soy-based products in light of their nutritional benefits and that fact that they are a base for many Asian cuisines.
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