Pulled in a New Direction. (cover story)

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  • Author(s): Fisher, Daniel
  • Source:
    Forbes. 6/10/2002, Vol. 169 Issue 13, p103-112. 6p. 3 Color Photographs, 1 Chart, 1 Graph.
  • Additional Information
    • Subject Terms:
      DELL Computer Corp.; BUSINESS planning; OPERATING costs; OPERATING budgets; CORPORATE growth; INTEL Corp.; MICROSOFT Corp.
    • Abstract:
      This article focuses on the growth and development of Dell Computer Corp. Dell's operating costs, including research and development, were around 10% of revenue last year. For Dell's growth plan to work, software allies like Microsoft Corp. and Oracle and chipmakers like Intel Corp. and Broadcom must develop technology that allows switches and routers to be assembled from off-the-rack components. And the devices have to be able to communicate with each other without an army of consultants to design and set up the network. Dell has been able to muscle into storage because standardization is starting to erode the technological defenses of companies like EMC and IBM.