The Art & Science of Fashion. (cover story)

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      INTERNATIONAL Business Machines Corp. 001368083 IBM
    • Abstract:
      The article focuses on how the combination of predictive analytics and social media is helping fashion retailers to forecast demand for its line, in the U.S. It mentions that retailers are using technologies from International Business Machines Corp. (IBM), to ensure any style or color they order is in stock and manufacturers do not overproduce. It informs that predictive analytic tools make future demand projections for a product and help in predicting the whims of fashion. INSET: What's That You're Wearing?.