Banks boost marketing focus on lucrative 1%.

The article examines marketing management by the U.S. banking industry. A trend within the industry is considered in which banks are increasingly targeting their marketing and customer services at rich people, while ignoring or actively seeking to discourage less affluent customers whose banking does not generate sufficient revenue. A service charge for debit card use instituted by Bank of America Corp. is examined as evidence of this development. INSET: BANKS' TROUBLES: WHO WINS?.